Consumer Trends
China Is Winning a World Cup It Isn’t Playing In
Consumer Trends
Culture
Insights
Social Media
Sports
6 min read
10 Jul 2026
The Fitness Boom in China is Changing the Drinks Market
Consumer Trends
Food & Drink
Insights
Sports
6 min read
7 Jul 2026
Archives & Exhibitions: How Luxury Brands Win Over Chinese Consumers
Campaigns
Consumer Trends
Fashion
Insights
Luxury
5 min read
5 Jun 2026
Social Media in China vs. the West and the Opportunity for Brands
Consumer Trends
Culture
Insights
Social Media
6 min read
29 May 2026
The New Hotbed for Collaborations in China: What Are Otome Games?
Consumer Trends
Insights
Luxury
Technology
5 min read
13 May 2026
Unfiltered Paris: Is “Ugly” the New Aesthetic?
Consumer Trends
Culture
Insights
Overseas Chinese
Social Media
Travel
4 min read
29 Apr 2026
Why Now Is the Moment for Furniture Brands to Enter China
Consumer Trends
Furniture and Interiors
Insights
Luxury
5 min read
2 Apr 2026
How Duty-Free Shopping Is Evolving & What Brands Need to Do Next
Consumer Trends
Insights
Travel
7 min read
12 Mar 2026