Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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Beauty 7
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Furniture and Interiors 1
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Insights 79
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Overseas Chinese 6
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Webinars 1
China’s Alcohol Market: How Chinese Drinking Culture Is Evolving
Food & Drink
Insights
5 min read
13 Jul 2026
China Is Winning a World Cup It Isn’t Playing In
Consumer Trends
Culture
Insights
Social Media
Sports
6 min read
10 Jul 2026
The Fitness Boom in China is Changing the Drinks Market
Consumer Trends
Food & Drink
Insights
Sports
6 min read
7 Jul 2026
Archives & Exhibitions: How Luxury Brands Win Over Chinese Consumers
Campaigns
Consumer Trends
Fashion
Insights
Luxury
5 min read
5 Jun 2026
Social Media in China vs. the West and the Opportunity for Brands
Consumer Trends
Culture
Insights
Social Media
6 min read
29 May 2026
The New Hotbed for Collaborations in China: What Are Otome Games?
Consumer Trends
Insights
Luxury
Technology
5 min read
13 May 2026
Unfiltered Paris: Is “Ugly” the New Aesthetic?
Consumer Trends
Culture
Insights
Overseas Chinese
Social Media
Travel
4 min read
29 Apr 2026
The Spirit of Change: China’s Whisky Market Evolution
Food & Drink
Insights
5 min read
22 Apr 2026
