Building Your Brand on RedNote: China’s Most Commercially Influential Platform
Now on-demand, you can watch the webinar to hear leading China experts speak about how RedNote steers the way Chinese consumers discover, research, and buy. You will find out who is on RedNote, why it matters for international brands, what success looks like, and the most common mistakes brands make when they enter without the right strategy.
11 Oct 2026
5 min read
Chinese Consumer Trends
Chinese social media
Social Media Trends
Xiaohongshu
RedNote, also known as Xiaohongshu, RED, and Little Red Book, is the Chinese social media platform that is home to over 400 million monthly users. With so many of the most commercially valuable consumers on the platform, it has become the most commercially powerful social media in China, and entry point for Western brands.
In this webinar, we dive into how RedNote marketing can propel brands looking to launch in China and grow their market share, what brands need to know about the Chinese social media platform, and how RedNote marketing agencies can help.
Watch the full webinar below.
Speakers
Meet are panel of experts
Joanna Zhou
Asia Market Manager at Glencairn Crystal Studio
Joanna Zhou is an international commercial and business development leader specialising in China and cross-border growth. She previously played a key role in building and scaling Holland & Barrett’s China business, and now leads Asian market development at GCS. With experience across B2C and B2B, she looks at how digital platforms such as RedNote shape consumer discovery, brand influence and commercial growth in China.
Narisa Li
International Marketing Manager at Unite Group
Narisa Li leads international marketing at Unite Group with a particular focus on the Chinese market across both Unite Students and Hello Student. She specialises in China-focused digital marketing, customer acquisition and commercial growth in the PBSA sector, with extensive experience across platforms including RedNote and WeChat.
Jack Porteous
Commercial Director
Jack has a decade of UK-China business experience, helping brands enter China. A recognised industry voice, he’s featured in major publications and has held roles at Samarkand Global, the UK’s Department for Business & Trade, and the China-Britain Business Council.
Watch the webinar
