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Slower Pace, Ordinary People: Social Media in China vs the West and the Opportunity for Brands

Slower Pace, Ordinary People: Social Media in China vs the West and the Opportunity for Brands

Consumer Trends

Culture

Insights

Social Media

6 min read

29 May 2026

Slower Pace, Ordinary People: Social Media in China vs the West and the Opportunity for Brands Slower Pace, Ordinary People: Social Media in China vs the West and the Opportunity for Brands
Unfiltered Paris: Is “Ugly” the New Aesthetic?

Unfiltered Paris: Is “Ugly” the New Aesthetic?

Consumer Trends

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Overseas Chinese

Social Media

Travel

4 min read

29 Apr 2026

Unfiltered Paris: Is “Ugly” the New Aesthetic? Paris expectations vs reality eiffel tower comparison of stunning image vs uncle zhang's realistic image
Four Brands That Galloped into the Year of the Horse

Four Brands That Galloped into the Year of the Horse

Campaigns

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5 min read

12 Feb 2026

Four Brands That Galloped into the Year of the Horse Chinese New Year Lanterns
Brand Co-Creation: Unlocking Creativity amongst China’s Gen-Z

Brand Co-Creation: Unlocking Creativity amongst China’s Gen-Z

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5 min read

4 Dec 2025

Brand Co-Creation: Unlocking Creativity amongst China’s Gen-Z Brand Co-Creation: Unlocking Creativity amongst China’s Gen-Z
Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas

Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas

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Overseas Chinese

Social Media

5 min read

9 Sep 2025

Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas
WeChat: Top Social Media Trends for 2021

WeChat: Top Social Media Trends for 2021

Insights

Social Media

5 min read

11 Mar 2021

WeChat: Top Social Media Trends for 2021 WeChat: Top Social Media Trends for 2021
Douyin: Top Social Media Trends for 2021

Douyin: Top Social Media Trends for 2021

Insights

Social Media

5 min read

11 Mar 2021

Douyin: Top Social Media Trends for 2021 Douyin: Top Social Media Trends for 2021
Weibo: Top Social Media Trends for 2021

Weibo: Top Social Media Trends for 2021

Insights

Social Media

5 min read

11 Mar 2021

Weibo: Top Social Media Trends for 2021 Weibo: Top Social Media Trends for 2021
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