Solutions
From market entry to brand growth, we deliver solutions that help businesses succeed in China’s fast-evolving digital ecosystem.
About
We bridge the gap between cultures, empowering businesses to connect authentically and grow sustainably in China’s fast-changing market.
Case Studies
Discover some of our work – from delivering award-winning campaigns to devising innovative new strategies.
Point of View
TONG’s perspective on consumer trends, industry shifts, and access to past and future events.
Beauty
Beauty Brands exit China, As Founders Predict A Post-Summer Market Recovery
Beauty
Insights
5 min read
30 Jan 2023
Podcast: Clean Beauty in China
Beauty
Insights
Podcasts
21 Aug 2022
‘Skintellectuals’: Decoding China’s Beauty Evolution
Beauty
Insights
5 min read
15 Jun 2022
Subverting Chinese Beauty Standards
Beauty
Insights
5 min read
5 Mar 2021
