Consumer Trends
Paradigm Shift: What’s Driving the Luxury Recovery in China?
Consumer Trends
Culture
Insights
Luxury
5 min read
10 Mar 2026
What Does Guochao Mean in 2026? Brands Defining China’s New Style
Beauty
Consumer Trends
Insights
Sports
5 min read
4 Mar 2026
Twinkle Twinkle: China’s Next Breakout IP
Consumer Trends
Culture
Insights
5 min read
2 Mar 2026
Report: Brand Opportunities in Collaboration and Competition
Consumer Trends
Reports
20 min read
6 Mar 2025
TONG Report – China Consumer: 2024 Retrospective and 2025 Outlook
Consumer Trends
Reports
5 min read
26 Feb 2025
12 Days of TONG: Key insights and takeaways from 2023
Consumer Trends
Insights
10 min read
12 Jan 2024
Inside Out: China’s Body Positivity Movement
Consumer Trends
Insights
5 min read
9 Jan 2024
Brewing Trends: The rise of sugar-free tea in China
Consumer Trends
Food & Drink
Insights
5 min read
13 Dec 2023