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Introducing: Objects of Contemporary China by TONG

Introducing: Objects of Contemporary China by TONG

Consumer Trends

Culture

Insights

5 min read

8 Jun 2023

Introducing: Objects of Contemporary China by TONG Introducing: Objects of Contemporary China by TONG
The TONG Take – China’s Emerging Female Consumer

The TONG Take – China’s Emerging Female Consumer

Consumer Trends

Insights

5 min read

5 Apr 2023

The TONG Take – China’s Emerging Female Consumer The TONG Take – China’s Emerging Female Consumer
Subculture Spotlight: China’s ‘Run’ Philosophy

Subculture Spotlight: China’s ‘Run’ Philosophy

Consumer Trends

Insights

5 min read

3 Apr 2023

Subculture Spotlight: China’s ‘Run’ Philosophy Subculture Spotlight: China’s ‘Run’ Philosophy
Generation Carpe Diem: China’s Silver Consumers Seize the Day

Generation Carpe Diem: China’s Silver Consumers Seize the Day

Consumer Trends

Insights

5 min read

29 Mar 2023

Generation Carpe Diem: China’s Silver Consumers Seize the Day Generation Carpe Diem: China’s Silver Consumers Seize the Day
Messy Play and Sharenting: Decoding China’s Modern Parents

Messy Play and Sharenting: Decoding China’s Modern Parents

Consumer Trends

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5 min read

28 Mar 2023

Messy Play and Sharenting: Decoding China’s Modern Parents Messy Play and Sharenting: Decoding China’s Modern Parents
Spicy Mums: The Chinese Women Redefining Motherhood

Spicy Mums: The Chinese Women Redefining Motherhood

Consumer Trends

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5 min read

24 Feb 2023

Spicy Mums: The Chinese Women Redefining Motherhood Spicy Mums: The Chinese Women Redefining Motherhood
New Woman Order: China’s Emerging Female Consumer

New Woman Order: China’s Emerging Female Consumer

Consumer Trends

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5 min read

23 Feb 2023

New Woman Order: China’s Emerging Female Consumer New Woman Order: China’s Emerging Female Consumer
What does Guochao mean to China’s Gen Z?

What does Guochao mean to China’s Gen Z?

Consumer Trends

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5 min read

15 Nov 2022

What does Guochao mean to China’s Gen Z? What does Guochao mean to China’s Gen Z?
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