Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 104
Beauty 7
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Consumer Trends 35
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Food & Drink 9
Furniture and Interiors 1
Health 3
Insights 83
Luxury 17
Overseas Chinese 6
Podcasts 12
Reports 10
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Student Housing & PBSA 7
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Webinars 1
Why Brands Should Pay Attention to This Year’s Qixi Marketing
Campaigns
Insights
Luxury
5 min read
20 Aug 2026
The Gold Jewellery Paradox: Why Laopu Gold is Winning in China’s Cautious Market
Insights
Luxury
8 min read
17 Aug 2026
China’s Olive Oil Market: Trends, Challenges, Brand Opportunities
Consumer Trends
Food & Drink
Health
Insights
5 min read
5 Aug 2026
China’s Luxury Pop-up Boom: What International Brands Can Learn
Campaigns
Fashion
Insights
Luxury
6 min read
24 Jul 2026
China’s Alcohol Market: How Chinese Drinking Culture Is Evolving
Consumer Trends
Food & Drink
Insights
5 min read
13 Jul 2026
China Is Winning a World Cup It Isn’t Playing In
Consumer Trends
Culture
Insights
Social Media
Sports
6 min read
10 Jul 2026
The Fitness Boom in China is Changing the Drinks Market
Consumer Trends
Food & Drink
Insights
Sports
6 min read
7 Jul 2026
Archives & Exhibitions: How Luxury Brands Win Over Chinese Consumers
Campaigns
Consumer Trends
Fashion
Insights
Luxury
5 min read
5 Jun 2026
