Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
Filter by
All 81
Beauty 6
Consumer Trends 22
Culture 8
Fashion 6
Food & Drink 5
Health 2
Insights 60
Luxury 10
Overseas Chinese 4
Podcasts 11
Reports 10
Social Media 7
Sports 5
Student Housing & PBSA 5
Technology 1
Travel 10
Webinars 1
Finding Fashion’s Future: Key Takeaways
Fashion
Insights
5 min read
17 Nov 2023
Growth in Times of Uncertainty: Key Takeaways
Insights
Travel
5 min read
19 Oct 2023
Subculture Spotlight: Queen of the Universe
Culture
Insights
5 min read
24 Aug 2023
Power and Beauty: Decoding China’s Viral Makeup Trend
Beauty
Insights
5 min read
16 Aug 2023
Football fever: Adidas teams up with Chinese designer Shuting Qiu
Insights
Sports
5 min read
27 Jul 2023
Objects of Contemporary China: The Fourth Wave of Bubble Tea
Food & Drink
Insights
5 min read
23 Jul 2023
Selling Silence – What Does Luxury Mean to China’s Gen Z?
Insights
Luxury
5 min read
18 Jul 2023
Fashion Backward: Sustainable Fashion in China with Zhang Na
Fashion
Insights
5 min read
17 Jul 2023
