Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 90
Beauty 7
Campaigns 1
Consumer Trends 26
Culture 11
Fashion 6
Food & Drink 5
Health 2
Insights 69
Luxury 11
Overseas Chinese 4
Podcasts 12
Reports 10
Social Media 8
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Student Housing & PBSA 6
Technology 1
Travel 11
Webinars 1
Fashion Backward: Sustainable Fashion in China with Zhang Na
Fashion
Insights
5 min read
17 Jul 2023
TONG Paper Issue #2: STYLE 容
Fashion
Reports
5 min read
10 Jul 2023
International Trends in Luxury Travel: Key takeaways
Insights
Luxury
Travel
5 min read
21 Jun 2023
Report: TONG Paper Issue #1 TRAVEL 游
Reports
Travel
5 min read
21 Jun 2023
Introducing: Objects of Contemporary China by TONG
Consumer Trends
Culture
Insights
5 min read
8 Jun 2023
Podcast: The Rise of Experience Travel in China
Insights
Podcasts
Travel
2 min read
8 Jun 2023
China’s Great Reopening: Five Key Takeaways
Insights
Luxury
Travel
5 min read
30 May 2023
Understanding Chinese Students: Key Takeaways
Insights
Student Housing & PBSA
5 min read
12 May 2023
