Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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Beauty 7
Campaigns 1
Consumer Trends 26
Culture 11
Fashion 6
Food & Drink 5
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Insights 69
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Overseas Chinese 4
Podcasts 12
Reports 10
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Student Housing & PBSA 6
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Report: TONG Student Housing Report 2023
Reports
Student Housing & PBSA
5 min read
8 May 2023
TONG x MVFW23: The Evolving Landscape of Dematerialisation in Fashion
Fashion
Insights
5 min read
26 Apr 2023
The TONG Take – China’s Emerging Female Consumer
Consumer Trends
Insights
5 min read
5 Apr 2023
Subculture Spotlight: China’s ‘Run’ Philosophy
Consumer Trends
Insights
5 min read
3 Apr 2023
Generation Carpe Diem: China’s Silver Consumers Seize the Day
Consumer Trends
Insights
5 min read
29 Mar 2023
Messy Play and Sharenting: Decoding China’s Modern Parents
Consumer Trends
Insights
5 min read
28 Mar 2023
A Genre-Bending Fashion Opera Lands In the Metaverse
Fashion
Insights
Technology
5 min read
28 Mar 2023
From Street Art to Douban Groups: China’s Rising Feminists
Culture
Insights
5 min read
8 Mar 2023
