Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 81
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Health 2
Insights 60
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Webinars 1
The Rise of Snow Sports Amongst China’s Gen Z
Insights
Sports
5 min read
17 Feb 2022
Male Beauty in China: Diverting from the Mainstream
Beauty
Insights
5 min read
3 Feb 2022
Re-Energising Embroidery with Nicole Chui
Culture
Insights
7 min read
9 Nov 2021
Podcast: The Surfing Boom and Hainan
Podcasts
Sports
Travel
28 Sep 2021
Tangping and Involution: China’s Decelerators Have Their Say
Culture
Insights
5 min read
12 Aug 2021
Podcast: The Future of Rural Travel and Tourism in China
Podcasts
Travel
5 min read
29 Jun 2021
Taobao: China’s Super Ecommerce App
Consumer Trends
Insights
5 min read
4 Jun 2021
A Penchant for Pets: China’s Booming Pet Industry
Consumer Trends
Insights
5 min read
26 Apr 2021
