Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 81
Beauty 6
Consumer Trends 22
Culture 8
Fashion 6
Food & Drink 5
Health 2
Insights 60
Luxury 10
Overseas Chinese 4
Podcasts 11
Reports 10
Social Media 7
Sports 5
Student Housing & PBSA 5
Technology 1
Travel 10
Webinars 1
Podcast: Feminist Messaging and Marketing to Women in China
Consumer Trends
Podcasts
3 Mar 2021
Sonic Flux: Signalling and Connection with the Cross-Border Underground
Culture
Insights
5 min read
4 Feb 2021
Podcast: Ageing in Urban China
Consumer Trends
Podcasts
27 Jan 2021
China’s Blind Box Trend Unwrapped
Consumer Trends
Insights
5 min read
19 Jan 2021
Livestreaming: A New Playground for Creativity and Community
Consumer Trends
Insights
5 min read
3 Dec 2020
Travel: Home or Away
Luxury
Reports
Travel
5 min read
7 Oct 2020
Tracing the Trend: The rise of veganism in China
Consumer Trends
Food & Drink
Insights
5 min read
31 Jan 2020
Fitness & Fashion: The Activewear Market in China
Fashion
Insights
Sports
5 min read
14 Aug 2019
