Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 95
Beauty 7
Campaigns 1
Consumer Trends 29
Culture 12
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Food & Drink 6
Furniture and Interiors 1
Health 2
Insights 74
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Overseas Chinese 6
Podcasts 12
Reports 10
Social Media 9
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Student Housing & PBSA 7
Technology 2
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Webinars 1
Re-Energising Embroidery with Nicole Chui
Culture
Insights
7 min read
9 Nov 2021
Podcast: The Surfing Boom and Hainan
Podcasts
Sports
Travel
28 Sep 2021
Tangping and Involution: China’s Decelerators Have Their Say
Culture
Insights
5 min read
12 Aug 2021
Podcast: The Future of Rural Travel and Tourism in China
Podcasts
Travel
5 min read
29 Jun 2021
Taobao: China’s Super Ecommerce App
Consumer Trends
Insights
5 min read
4 Jun 2021
A Penchant for Pets: China’s Booming Pet Industry
Consumer Trends
Insights
5 min read
26 Apr 2021
Podcast: Baijiu and Millennial Drinking Culture in China
Food & Drink
Podcasts
16 Apr 2021
Podcast: China’s Music Scene
Culture
Podcasts
15 Apr 2021
