Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 95
Beauty 7
Campaigns 1
Consumer Trends 29
Culture 12
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Food & Drink 6
Furniture and Interiors 1
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Insights 74
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Overseas Chinese 6
Podcasts 12
Reports 10
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Technology 2
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Webinars 1
WeChat: Top Social Media Trends for 2021
Insights
Social Media
5 min read
11 Mar 2021
Douyin: Top Social Media Trends for 2021
Insights
Social Media
5 min read
11 Mar 2021
Weibo: Top Social Media Trends for 2021
Insights
Social Media
5 min read
11 Mar 2021
Bilibili: Top Social Media Trends for 2021
Insights
Social Media
5 min read
11 Mar 2021
Little Red Book: Top Social Media Trends for 2021
Insights
Social Media
5 min read
11 Mar 2021
Subverting Chinese Beauty Standards
Beauty
Insights
5 min read
5 Mar 2021
Podcast: Feminist Messaging and Marketing to Women in China
Consumer Trends
Podcasts
3 Mar 2021
Sonic Flux: Signalling and Connection with the Cross-Border Underground
Culture
Insights
5 min read
4 Feb 2021
