Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 91
Beauty 7
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Consumer Trends 26
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Insights 70
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Webinars 1
From Street Art to Douban Groups: China’s Rising Feminists
Culture
Insights
5 min read
8 Mar 2023
Spicy Mums: The Chinese Women Redefining Motherhood
Consumer Trends
Insights
5 min read
24 Feb 2023
New Woman Order: China’s Emerging Female Consumer
Consumer Trends
Insights
5 min read
23 Feb 2023
Authentic Localisation: How Louis Vuitton Embraces Regional Culture
Insights
Luxury
5 min read
22 Feb 2023
The New Lap of Luxury
Insights
Luxury
5 min read
5 Feb 2023
Beauty Brands exit China, As Founders Predict A Post-Summer Market Recovery
Beauty
Insights
5 min read
30 Jan 2023
What China’s Reopening Means For Luxury
Insights
Luxury
5 min read
6 Jan 2023
Podcast: China’s Internet Cafes and The Rise of Esports
Podcasts
Sports
16 Dec 2022
