Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 81
Beauty 6
Consumer Trends 22
Culture 8
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Food & Drink 5
Health 2
Insights 60
Luxury 10
Overseas Chinese 4
Podcasts 11
Reports 10
Social Media 7
Sports 5
Student Housing & PBSA 5
Technology 1
Travel 10
Webinars 1
Report: Inside the Minds of Chinese Luxury Travellers 2024
Reports
Travel
15 min read
15 Sep 2024
Capturing Chinese Luxury Travellers in the UK and Europe
Travel
Webinars
5 min read
7 Aug 2024
TONG Report: Chinese Student Life in the UK – Insights and Trends 2024
Reports
Student Housing & PBSA
15 min read
15 Jul 2024
12 Days of TONG: Key insights and takeaways from 2023
Consumer Trends
Insights
10 min read
12 Jan 2024
Inside Out: China’s Body Positivity Movement
Consumer Trends
Insights
5 min read
9 Jan 2024
Brewing Trends: The rise of sugar-free tea in China
Consumer Trends
Food & Drink
Insights
5 min read
13 Dec 2023
Skin Deep: Tracing the Trend of TCM Health Hacks
Health
Insights
5 min read
4 Dec 2023
TONG Digital Paper Issue 3: HEALTH养
Health
Reports
5 min read
20 Nov 2023
