Consumer Trends
Inside Out: China’s Body Positivity Movement
Consumer Trends
Insights
5 min read
9 Jan 2024
Brewing Trends: The rise of sugar-free tea in China
Consumer Trends
Food & Drink
Insights
5 min read
13 Dec 2023
Introducing: Objects of Contemporary China by TONG
Consumer Trends
Culture
Insights
5 min read
8 Jun 2023
The TONG Take – China’s Emerging Female Consumer
Consumer Trends
Insights
5 min read
5 Apr 2023
Subculture Spotlight: China’s ‘Run’ Philosophy
Consumer Trends
Insights
5 min read
3 Apr 2023
Generation Carpe Diem: China’s Silver Consumers Seize the Day
Consumer Trends
Insights
5 min read
29 Mar 2023
Messy Play and Sharenting: Decoding China’s Modern Parents
Consumer Trends
Insights
5 min read
28 Mar 2023
Spicy Mums: The Chinese Women Redefining Motherhood
Consumer Trends
Insights
5 min read
24 Feb 2023