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Generation Carpe Diem: China’s Silver Consumers Seize the Day

Generation Carpe Diem: China’s Silver Consumers Seize the Day

Consumer Trends

Insights

5 min read

29 Mar 2023

Generation Carpe Diem: China’s Silver Consumers Seize the Day Generation Carpe Diem: China’s Silver Consumers Seize the Day
Messy Play and Sharenting: Decoding China’s Modern Parents

Messy Play and Sharenting: Decoding China’s Modern Parents

Consumer Trends

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5 min read

28 Mar 2023

Messy Play and Sharenting: Decoding China’s Modern Parents Messy Play and Sharenting: Decoding China’s Modern Parents
Spicy Mums: The Chinese Women Redefining Motherhood

Spicy Mums: The Chinese Women Redefining Motherhood

Consumer Trends

Insights

5 min read

24 Feb 2023

Spicy Mums: The Chinese Women Redefining Motherhood Spicy Mums: The Chinese Women Redefining Motherhood
New Woman Order: China’s Emerging Female Consumer

New Woman Order: China’s Emerging Female Consumer

Consumer Trends

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5 min read

23 Feb 2023

New Woman Order: China’s Emerging Female Consumer New Woman Order: China’s Emerging Female Consumer
What does Guochao mean to China’s Gen Z?

What does Guochao mean to China’s Gen Z?

Consumer Trends

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5 min read

15 Nov 2022

What does Guochao mean to China’s Gen Z? What does Guochao mean to China’s Gen Z?
Escapism and Self-expression: Engaging with China’s Changing Consumer Sentiment

Escapism and Self-expression: Engaging with China’s Changing Consumer Sentiment

Consumer Trends

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5 min read

9 Nov 2022

Escapism and Self-expression: Engaging with China’s Changing Consumer Sentiment Escapism and Self-expression: Engaging with China’s Changing Consumer Sentiment
Crafting New Notions of Femininity

Crafting New Notions of Femininity

Consumer Trends

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5 min read

9 Mar 2022

Crafting New Notions of Femininity Crafting New Notions of Femininity
Taobao: China’s Super Ecommerce App

Taobao: China’s Super Ecommerce App

Consumer Trends

Insights

5 min read

4 Jun 2021

Taobao: China’s Super Ecommerce App Taobao: China’s Super Ecommerce App
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