Solutions

About

Case Studies

Point of View

Contact us
Close

Solutions

Arrow

About

Arrow

Case Studies

Arrow

Point of View

Arrow
Arrow

Back

All Solutions

China Readiness

Audience Building

Growth Acceleration

About TONG

TONG Newsroom

All Case Studies

Insights

Reports

Webinars

Show All

Contact us

Solutions

From market entry to brand growth, we deliver solutions that help businesses succeed in China’s fast-evolving digital ecosystem.

All Solutions China Readiness Audience Building Growth Acceleration
China Readiness Audience Building Growth Acceleration

About

We bridge the gap between cultures, empowering businesses to connect authentically and grow sustainably in China’s fast-changing market.

About TONG TONG Newsroom
About News

Case Studies

Discover some of our work – from delivering award-winning campaigns to devising innovative new strategies.

All Case Studies
Case Studies

Point of View

TONG’s perspective on consumer trends, industry shifts, and access to past and future events.

Insights Reports Webinars Show All
Insights
Close

Consumer Trends Consumer Trends

Consumer Trends

Filter by

All 92 Beauty 7 Campaigns 1

Consumer Trends 27

Culture 11 Fashion 6 Food & Drink 5 Furniture and Interiors 1 Health 2 Insights 71 Luxury 12 Overseas Chinese 5 Podcasts 12 Reports 10 Social Media 8 Sports 8 Student Housing & PBSA 7 Technology 1 Travel 11 Webinars 1

Filter sectors

New Woman Order: China’s Emerging Female Consumer

New Woman Order: China’s Emerging Female Consumer

Consumer Trends

Insights

5 min read

23 Feb 2023

New Woman Order: China’s Emerging Female Consumer New Woman Order: China’s Emerging Female Consumer
What does Guochao mean to China’s Gen Z?

What does Guochao mean to China’s Gen Z?

Consumer Trends

Insights

5 min read

15 Nov 2022

What does Guochao mean to China’s Gen Z? What does Guochao mean to China’s Gen Z?
Escapism and Self-expression: Engaging with China’s Changing Consumer Sentiment

Escapism and Self-expression: Engaging with China’s Changing Consumer Sentiment

Consumer Trends

Insights

5 min read

9 Nov 2022

Escapism and Self-expression: Engaging with China’s Changing Consumer Sentiment Escapism and Self-expression: Engaging with China’s Changing Consumer Sentiment
Crafting New Notions of Femininity

Crafting New Notions of Femininity

Consumer Trends

Insights

5 min read

9 Mar 2022

Crafting New Notions of Femininity Crafting New Notions of Femininity
Taobao: China’s Super Ecommerce App

Taobao: China’s Super Ecommerce App

Consumer Trends

Insights

5 min read

4 Jun 2021

Taobao: China’s Super Ecommerce App Taobao: China’s Super Ecommerce App
A Penchant for Pets: China’s Booming Pet Industry

A Penchant for Pets: China’s Booming Pet Industry

Consumer Trends

Insights

5 min read

26 Apr 2021

A Penchant for Pets: China’s Booming Pet Industry A Penchant for Pets: China’s Booming Pet Industry
Podcast: Feminist Messaging and Marketing to Women in China

Podcast: Feminist Messaging and Marketing to Women in China

Consumer Trends

Podcasts

3 Mar 2021

Podcast: Feminist Messaging and Marketing to Women in China Podcast: Feminist Messaging and Marketing to Women in China
Podcast: Ageing in Urban China

Podcast: Ageing in Urban China

Consumer Trends

Podcasts

27 Jan 2021

Podcast: Ageing in Urban China Podcast: Ageing in Urban China
1 2 3 4

Get in touch

Need a custom China marketing solution?

Book consultation
Consent(Required)
Newsletter Sign-Up