Consumer Trends
Report: Brand Opportunities in Collaboration and Competition
Consumer Trends
Reports
20 min read
6 Mar 2025
TONG Report – China Consumer: 2024 Retrospective and 2025 Outlook
Consumer Trends
Reports
5 min read
26 Feb 2025
12 Days of TONG: Key insights and takeaways from 2023
Consumer Trends
Insights
10 min read
12 Jan 2024
Inside Out: China’s Body Positivity Movement
Consumer Trends
Insights
5 min read
9 Jan 2024
Brewing Trends: The rise of sugar-free tea in China
Consumer Trends
Food & Drink
Insights
5 min read
13 Dec 2023
Introducing: Objects of Contemporary China by TONG
Consumer Trends
Culture
Insights
5 min read
8 Jun 2023
The TONG Take – China’s Emerging Female Consumer
Consumer Trends
Insights
5 min read
5 Apr 2023
Subculture Spotlight: China’s ‘Run’ Philosophy
Consumer Trends
Insights
5 min read
3 Apr 2023