Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 96
Beauty 7
Campaigns 1
Consumer Trends 30
Culture 13
Fashion 6
Food & Drink 6
Furniture and Interiors 1
Health 2
Insights 75
Luxury 13
Overseas Chinese 6
Podcasts 12
Reports 10
Social Media 10
Sports 8
Student Housing & PBSA 7
Technology 2
Travel 12
Webinars 1
Slower Pace, Ordinary People: Social Media in China vs the West and the Opportunity for Brands
Consumer Trends
Culture
Insights
Social Media
6 min read
29 May 2026
The New Hotbed for Collaborations in China: What Are Otome Games?
Consumer Trends
Insights
Luxury
Technology
5 min read
13 May 2026
Unfiltered Paris: Is “Ugly” the New Aesthetic?
Consumer Trends
Culture
Insights
Overseas Chinese
Social Media
Travel
4 min read
29 Apr 2026
The Spirit of Change: China’s Whisky Market Evolution
Food & Drink
Insights
5 min read
22 Apr 2026
Why Now Is the Moment for Furniture Brands to Enter China
Consumer Trends
Furniture and Interiors
Insights
Luxury
5 min read
2 Apr 2026
Are Chinese Students Still Studying Abroad?
Insights
Overseas Chinese
Student Housing & PBSA
8 min read
24 Mar 2026
How Duty-Free Shopping Is Evolving & What Brands Need to Do Next
Consumer Trends
Insights
Travel
7 min read
12 Mar 2026
Paradigm Shift: What’s Driving the Luxury Recovery in China?
Consumer Trends
Culture
Insights
Luxury
5 min read
10 Mar 2026
