Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and e-commerce landscape.
From platform shifts on Rednote, Douyin WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 82
Beauty 3
Bilibili 1
Culture 3
Douyin 1
E-commerce 1
Fashion 4
Hospitality 1
Insights 61
Luxury 7
Overseas Chinese 3
Podcast 11
Reports 15
Social Media 2
Sports 2
Student Housing & PBSA 2
Technology 1
Travel 4
Webinars 1
WeChat 1
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Xiaohongshu (Rednote) 2
Gift-giving and Consumption Among Overseas Chinese
Insights
5 min read
7 Nov 2022
Podcast: Clean Beauty in China
Beauty
Insights
Podcast
21 Aug 2022
Podcast: Nurturing Chinese Communities Abroad
Insights
Podcast
16 Jun 2022
‘Skintellectuals’: Decoding China’s Beauty Evolution
Beauty
Insights
5 min read
15 Jun 2022
Tapping Into Networks, Nurturing Communities
Insights
Overseas Chinese
5 min read
9 May 2022
Helping Chinese Students Bounce Back
Insights
Overseas Chinese
Student Housing & PBSA
5 min read
8 Apr 2022
Podcast: The Ballroom Scene in China
Insights
Podcast
1 Apr 2022
Crafting New Notions of Femininity
Insights
5 min read
9 Mar 2022
