Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 100
Beauty 7
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Consumer Trends 33
Culture 14
Fashion 7
Food & Drink 8
Furniture and Interiors 1
Health 2
Insights 79
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Overseas Chinese 6
Podcasts 12
Reports 10
Social Media 11
Sports 10
Student Housing & PBSA 7
Technology 2
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Webinars 1
Podcast: China’s Internet Cafes and The Rise of Esports
Podcasts
Sports
16 Dec 2022
What does Guochao mean to China’s Gen Z?
Consumer Trends
Insights
5 min read
15 Nov 2022
Escapism and Self-expression: Engaging with China’s Changing Consumer Sentiment
Consumer Trends
Insights
5 min read
9 Nov 2022
Gift-giving and Consumption Among Overseas Chinese
Insights
5 min read
7 Nov 2022
Podcast: Clean Beauty in China
Beauty
Podcasts
21 Aug 2022
Podcast: Nurturing Chinese Communities Abroad
Overseas Chinese
Podcasts
16 Jun 2022
‘Skintellectuals’: Decoding China’s Beauty Evolution
Beauty
Insights
5 min read
15 Jun 2022
Tapping Into Networks, Nurturing Communities
Insights
Overseas Chinese
5 min read
9 May 2022
