Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 92
Beauty 7
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Culture 11
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Furniture and Interiors 1
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Insights 71
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Overseas Chinese 5
Podcasts 12
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Webinars 1
Helping Chinese Students Bounce Back
Insights
Overseas Chinese
Student Housing & PBSA
5 min read
8 Apr 2022
Podcast: The Ballroom Scene in China
Culture
Podcasts
1 Apr 2022
Crafting New Notions of Femininity
Consumer Trends
Insights
5 min read
9 Mar 2022
The Rise of Snow Sports Amongst China’s Gen Z
Insights
Sports
5 min read
17 Feb 2022
Male Beauty in China: Diverting from the Mainstream
Beauty
Insights
5 min read
3 Feb 2022
Re-Energising Embroidery with Nicole Chui
Culture
Insights
7 min read
9 Nov 2021
Podcast: The Surfing Boom and Hainan
Podcasts
Sports
Travel
28 Sep 2021
Tangping and Involution: China’s Decelerators Have Their Say
Culture
Insights
5 min read
12 Aug 2021
