Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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Insights 71
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Podcasts 12
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Student Housing & PBSA 7
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Webinars 1
China’s Great Reopening: Five Key Takeaways
Insights
Luxury
Travel
5 min read
30 May 2023
Understanding Chinese Students: Key Takeaways
Insights
Student Housing & PBSA
5 min read
12 May 2023
Report: TONG Student Housing Report 2023
Reports
Student Housing & PBSA
5 min read
8 May 2023
TONG x MVFW23: The Evolving Landscape of Dematerialisation in Fashion
Fashion
Insights
5 min read
26 Apr 2023
The TONG Take – China’s Emerging Female Consumer
Consumer Trends
Insights
5 min read
5 Apr 2023
Subculture Spotlight: China’s ‘Run’ Philosophy
Consumer Trends
Insights
5 min read
3 Apr 2023
Generation Carpe Diem: China’s Silver Consumers Seize the Day
Consumer Trends
Insights
5 min read
29 Mar 2023
Messy Play and Sharenting: Decoding China’s Modern Parents
Consumer Trends
Insights
5 min read
28 Mar 2023
