Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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Brewing Trends: The rise of sugar-free tea in China
Consumer Trends
Food & Drink
Insights
5 min read
13 Dec 2023
Skin Deep: Tracing the Trend of TCM Health Hacks
Health
Insights
5 min read
4 Dec 2023
TONG Digital Paper Issue 3: HEALTHå…»
Health
Reports
5 min read
20 Nov 2023
Finding Fashion’s Future: Key Takeaways
Fashion
Insights
5 min read
17 Nov 2023
Growth in Times of Uncertainty: Key Takeaways
Insights
Travel
5 min read
19 Oct 2023
Subculture Spotlight: Queen of the Universe
Culture
Insights
5 min read
24 Aug 2023
Power and Beauty: Decoding China’s Viral Makeup Trend
Beauty
Insights
5 min read
16 Aug 2023
Football fever: Adidas teams up with Chinese designer Shuting Qiu
Insights
Sports
5 min read
27 Jul 2023
