Reports
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on Rednote, Douyin WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
TONG Report: China’s Luxury Home Market 2025-2026
Luxury
Reports
20 min read
3 Oct 2025
Report: Brand Opportunities in Collaboration and Competition
Consumer Trends
Reports
20 min read
6 Mar 2025
TONG Report – China Consumer: 2024 Retrospective and 2025 Outlook
Consumer Trends
Reports
5 min read
26 Feb 2025
Report: Inside the Minds of Chinese Luxury Travellers 2024
Reports
Travel
15 min read
15 Sep 2024
TONG Report: Chinese Student Life in the UK – Insights and Trends 2024
Reports
Student Housing & PBSA
15 min read
15 Jul 2024
TONG Digital Paper Issue 3: HEALTH养
Health
Reports
5 min read
20 Nov 2023
TONG Paper Issue #2: STYLE 容
Fashion
Reports
5 min read
10 Jul 2023
Report: TONG Paper Issue #1 TRAVEL 游
Reports
Travel
5 min read
21 Jun 2023
