Insights
Cut through the noise with sharp, on-the-ground insights into China's marketing and e-commerce landscape.
From platform shifts on Rednote, Douyin WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
Understanding Chinese Students: Key Takeaways
Insights
5 min read
12 May 2023
TONG x MVFW23: The Evolving Landscape of Dematerialisation in Fashion
Insights
5 min read
26 Apr 2023
The TONG Take – China’s Emerging Female Consumer
Insights
5 min read
5 Apr 2023
Subculture Spotlight: China’s ‘Run’ Philosophy
Insights
5 min read
3 Apr 2023
Generation Carpe Diem: China’s Silver Consumers Seize the Day
Insights
5 min read
29 Mar 2023
Messy Play and Sharenting: Decoding China’s Modern Parents
Insights
5 min read
28 Mar 2023
From Street Art to Douban Groups: China’s Rising Feminists
Insights
5 min read
8 Mar 2023
Spicy Mums: The Chinese Women Redefining Motherhood
Insights
5 min read
24 Feb 2023
