Insights
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on Rednote, Douyin WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
From Niche to Mainstream: Why Musical Theatre is Booming in China
Culture
Insights
8 min read
9 Jan 2026
Nike: A New Level of Localisation
Insights
Sports
5 min read
5 Jan 2026
Brand Co-Creation: Unlocking Creativity amongst China’s Gen-Z
Insights
Social Media
5 min read
4 Dec 2025
China’s New Era of Luxury Living: Insights for 2025-2026
Insights
Luxury
3 min read
29 Oct 2025
Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas
Insights
Overseas Chinese
Social Media
5 min read
9 Sep 2025
China Visit: Insights from taking Fusion Group to Beijing and Tianjin
Insights
Student Housing & PBSA
5 min read
12 Aug 2025
Luxury Homes in China: Trends Shaping the Future of High-End Living
Insights
Luxury
5 min read
30 May 2025
12 Days of TONG: Key insights and takeaways from 2023
Consumer Trends
Insights
10 min read
12 Jan 2024
