Solutions
From market entry to brand growth, we deliver solutions that help businesses succeed in China’s fast-evolving digital ecosystem.
About
We bridge the gap between cultures, empowering businesses to connect authentically and grow sustainably in China’s fast-changing market.
Case Studies
Discover some of our work – from delivering award-winning campaigns to devising innovative new strategies.
Point of View
TONG’s perspective on consumer trends, industry shifts, and access to past and future events.
Culture
Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas
Culture
Insights
Overseas Chinese
Xiaohongshu (Rednote)
5 min read
9 Sep 2025
Re-Energising Embroidery with Nicole Chui
Culture
Insights
7 min read
9 Nov 2021
Tangping and Involution: China’s Decelerators Have Their Say
Culture
Insights
5 min read
12 Aug 2021
