Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 88
Beauty 7
Campaigns 1
Consumer Trends 24
Culture 10
Fashion 6
Food & Drink 5
Health 2
Insights 67
Luxury 10
Overseas Chinese 4
Podcasts 12
Reports 10
Social Media 8
Sports 8
Student Housing & PBSA 6
Technology 1
Travel 10
Webinars 1
Podcast: Clean Beauty in China
Beauty
Podcasts
21 Aug 2022
Podcast: Nurturing Chinese Communities Abroad
Overseas Chinese
Podcasts
16 Jun 2022
‘Skintellectuals’: Decoding China’s Beauty Evolution
Beauty
Insights
5 min read
15 Jun 2022
Tapping Into Networks, Nurturing Communities
Insights
Overseas Chinese
5 min read
9 May 2022
Helping Chinese Students Bounce Back
Insights
Overseas Chinese
Student Housing & PBSA
5 min read
8 Apr 2022
Podcast: The Ballroom Scene in China
Culture
Podcasts
1 Apr 2022
Crafting New Notions of Femininity
Consumer Trends
Insights
5 min read
9 Mar 2022
The Rise of Snow Sports Amongst China’s Gen Z
Insights
Sports
5 min read
17 Feb 2022
