Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 88
Beauty 7
Campaigns 1
Consumer Trends 24
Culture 10
Fashion 6
Food & Drink 5
Health 2
Insights 67
Luxury 10
Overseas Chinese 4
Podcasts 12
Reports 10
Social Media 8
Sports 8
Student Housing & PBSA 6
Technology 1
Travel 10
Webinars 1
International Trends in Luxury Travel: Key takeaways
Insights
Luxury
Travel
5 min read
21 Jun 2023
Report: TONG Paper Issue #1 TRAVEL 游
Reports
Travel
5 min read
21 Jun 2023
Introducing: Objects of Contemporary China by TONG
Consumer Trends
Culture
Insights
5 min read
8 Jun 2023
Podcast: The Rise of Experience Travel in China
Insights
Podcasts
Travel
2 min read
8 Jun 2023
China’s Great Reopening: Five Key Takeaways
Insights
Luxury
Travel
5 min read
30 May 2023
Understanding Chinese Students: Key Takeaways
Insights
Student Housing & PBSA
5 min read
12 May 2023
Report: TONG Student Housing Report 2023
Reports
Student Housing & PBSA
5 min read
8 May 2023
TONG x MVFW23: The Evolving Landscape of Dematerialisation in Fashion
Fashion
Insights
5 min read
26 Apr 2023
