Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and e-commerce landscape.
From platform shifts on Rednote, Douyin WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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Insights 61
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Podcast 11
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Growth in Times of Uncertainty: Key Takeaways
Reports
5 min read
19 Oct 2023
Living and Learning in the UK: The Chinese Perspective
Insights
5 min read
1 Oct 2023
Subculture Spotlight: Queen of the Universe
Insights
5 min read
24 Aug 2023
Power and Beauty: Decoding China’s Viral Makeup Trend
Insights
5 min read
16 Aug 2023
Football fever: Adidas teams up with Chinese designer Shuting Qiu
Insights
5 min read
27 Jul 2023
Objects of Contemporary China: The Fourth Wave of Bubble Tea
Insights
5 min read
23 Jul 2023
Selling Silence – What Does Luxury Mean to China’s Gen Z?
Insights
5 min read
18 Jul 2023
Fashion Backward: Sustainable Fashion in China with Zhang Na
Fashion
Insights
5 min read
17 Jul 2023
