Luxury
mou: Celebrity Buzz, Influencer Impact, Luxury Marketing in China
Clinique: A New China Influencer & Brand Collaboration Strategy
McQ Breathe Campaign: Influencer Marketing in China
JW Anderson: Engaging Overseas Chinese Gen Z through KOLs
Tiffany & Co: Influencer Marketing – Redefining Love at Qixi
Moooi: Designing a Presence in China’s Luxury Interiors Market