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China moves fast. So do we.

TONG Global is a China marketing agency combining market insight, creative strategy and commercial expertise to help brands connect and grow with Chinese consumers globally.

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Increase understanding of the market and visibility of your brand’s positioning and activities through in-house training, brand audit, strategy development, and curated audience insights.

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Brand Positioning Research and Insights Brand Audit Brand Strategy Workshops In-House Training
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Case Studies

Explore some of our recent success stories

Heathrow: Award-Winning Integrated Campaign

Heathrow: Award-Winning Integrated Campaign

Tiffany & Co: Influencer Marketing - Redefining Love at Qixi

Tiffany & Co: Influencer Marketing - Redefining Love at Qixi

1 Hotels: Localising Luxury for China's HNW Tourist

1 Hotels: Localising Luxury for China's HNW Tourist

HEYTEA: Reaching beyond the Overseas Chinese Community

HEYTEA: Reaching beyond the Overseas Chinese Community

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TONG Report: China's Luxury Home Market 2025-2026 Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas China Visit: Insights from taking Fusion Group to Beijing and Tianjin Report: Inside the Minds of Chinese Luxury Travellers 2024 Luxury Homes in China: Trends Shaping the Future of High-End Living TONG Report: Chinese Student Life in the UK - Insights and Trends 2024

Latest Insights

Market trends, cultural insights, expert strategy: everything you need to stay one step ahead in China, powered by TONG Global.

Luxury

Reports

Luxury

TONG Report: China's Luxury Home Market 2025-2026

20 min read

3 Oct 2025

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TONG Report: China's Luxury Home Market 2025-2026

Insights

Overseas Chinese

Social Media

Xiaohongshu

Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas

5 min read

9 Sep 2025

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Xiaohongshu: The Lifestyle Handbook for Chinese Living Overseas

Insights

Student Housing & PBSA

Market Visit

PBSA

China Visit: Insights from taking Fusion Group to Beijing and Tianjin

5 min read

12 Aug 2025

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China Visit: Insights from taking Fusion Group to Beijing and Tianjin

Reports

Travel

Luxury Travel

Report: Inside the Minds of Chinese Luxury Travellers 2024

15 min read

15 Sep 2024

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Report: Inside the Minds of Chinese Luxury Travellers 2024

Insights

Luxury

Interior

Luxury Homes in China: Trends Shaping the Future of High-End Living

5 min read

30 May 2025

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Luxury Homes in China: Trends Shaping the Future of High-End Living

Reports

Student Housing & PBSA

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Chinese Student Life

PBSA

TONG Report: Chinese Student Life in the UK - Insights and Trends 2024

15 min read

15 Jul 2024

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TONG Report: Chinese Student Life in the UK - Insights and Trends 2024

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