China Readiness
Leverage the latest insights and insights, and build winning strategies that set you up to meet your commercial goals.
We help brands trend on social, win market share, build communities, and connect authentically with Chinese consumers.
01
Brand Positioning
Define your brand’s unique place in the China market, aligning values, audience, and competitive landscape for lasting impact.
02
Research and Insights
Uncover actionable insights into Chinese consumers, trends, and competitors to guide smarter marketing and commercial decisions.
03
Brand Audit
Assess your brand’s current China presence across channels, content, and perception to identify gaps and growth opportunities.
04
Brand Strategy
Build a clear, market-ready roadmap that connects brand purpose, audience needs, and measurable growth in China.
05
Workshops
Collaborative sessions to align teams, encourage creative thinking, and translate market insights into clear brand direction.
06
In-House Training
Equip your teams with practical knowledge on Chinese consumers, platforms, and culture to drive confident local decision-making.
Level-Up Your China Knowledge
China is complex, and keeping up with developments is time-consuming. Through regular bespoke newsletters, training sessions, and briefings TONG Global supports capacity building across senior teams.
Take Stock of Your Position
What are Chinese audiences saying about you online? How are your partners presenting your brand? We conduct a dedicated audit of your brand across all digital touch points, benchmarking against key competitors. Mapping industry, consumer, and audience insights, TONG Global uncovers new opportunities, and finds areas which resonate.
Plot Your Future
Whether launching a new product line or category, finding a new audience, looking for a strategy refresh, or entering for the first time, TONG Global crafts bespoke strategies designed to underpin long-term success. Digital, channel, creative, influencer, and comms strategies combine to build a platform for future growth and market expansion.
Immerse Yourself in China
Nothing unveils China's dynamic economy like visiting the market. Get a feel for market changes, industry trends, developments in technology, and see best-in-class activations in your sector. TONG Global delivers a tailored agenda for marketing and sales team, accompanied by our in-house specialists. Pull back the curtain on China.
