TONG Global | Audience Building

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Audience Building

Get your brand in front of the right audience through social media activation, influencer marketing & PR.

We help brands trend on social, win market share, build communities, and connect authentically with Chinese consumers.

Social Media

Grow your brand’s following across China’s key social platforms: WeChat, Xiaohongshu, Douyin, and beyond.

Creative & Design

China-first, culturally attuned content that captures attention, builds trust, and strengthens your brand identity among Chinese consumers.

Paid Media

Maximise visibility and performance with data-led campaigns across Chinese social media channels.

Influencer Marketing

Partner with trusted KOLs and KOCs to tell authentic stories that drive awareness and conversion among Chinese audiences.

SEO

Boost discoverability and credibility through Chinese-language SEO, ensuring your brand ranks highly on Baidu and beyond.

Public Relations

Engage digital and print media through compelling storytelling that builds reputation and drives conversation in China.

Grow Your Chinese Digital Presence

Platforms such as Xiaohongshu (Rednote & Little Red Book), Douyin, WeChat are an essential part of the customer journey, including brand owned content, paid media, influencer content and integrated sales. Presenting your brand in a loyal yet localised way, appealing to the aesthetic modes of your target audiences.

Leverage China’s Influencer Economy

TONG Global’s extensive network of Chinese influencers are spread around the globe, representing the best of Chinese creator talent – from top tier KOLs through to seeding-focused KOCs. Ensuring brand fit and managing delivery, TONG Global ensures maximum impact with content that stands out.

Boost Your Reach

We work with respected industry publications, influential blogs, and hard-to-access private groups to help brands to reach new audiences. Our media planners execute on-platform advertising on social, driving engagement and reaches new fans.

Be Seen Where It matters

Who you are seen with can be the making of your brand. Through seeding to celebrities, industry tastemakers, and stylists and editors, TONG Global gets your brand in front of the right eyes. Combined with a media PR strategy, we drive brand awareness and desirability for the long term.

“TONG have helped us understand what makes our brand special in China - and then to communicate that to our target audience. Their work across strategy, content, creative, and campaigns has set us up for success in the market.”

“We loved working with the team at TONG on our campaigns to activate Chinese consumers in the UK.”

"TONG stands out for its combination of enthusiasm and realism - always clear about opportunities and challenges involved. Their thoughtful business-by-business strategic approach places them among the very best in the field in my view."

“Our visit to China with TONG was incredible - it opened up our eyes to more opportunities in the market. From helping us prepare for the trip, through to setting up meetings and events, and support on-the-ground we couldn’t have asked for more from the TONG team.”

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