China’s luxury real estate market has shown remarkable resilience in 2025, with luxury housing sales soaring in the first half of the year in Shanghai. According to the Shanghai E-House China R&D Institute, nearly 1,096  newly built homes priced at CNY30 million (USD4.2 million) or above were sold between January and June, generating CNY55.3 billion (USD7.7 billion) –  almost triple the figure from the same period in 2023.

This marks the second consecutive year where high-end transactions exceeded CNY50 billion per half-year, underscoring strong demand for housing upgrades and robust purchasing power among HNW buyers. The message from affluent Chinese buyers is clear: a luxury home has become both an essential lifestyle aspiration and a priority investment.

For furniture and homeware brands, architects, interior designers, property developers, and global luxury brands, this report  is a roadmap for cultural relevance and sustainable growth in one of the world’s most future-focused luxury sectors.  It includes:

• Market insights into the scale and pace of China’s luxury housing boom
• Consumer behaviour analysis that explains how HNWIs are redefining luxury at home
• Strategic recommendations on brand positioning, storytelling, and partnership models
• Case studies that highlight best practices for cultural relevance and sustainable growth