Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and e-commerce landscape.
From platform shifts on Rednote, Douyin WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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Beauty 3
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Fashion 4
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Insights 61
Luxury 7
Overseas Chinese 3
Podcast 11
Reports 15
Social Media 2
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Student Housing & PBSA 2
Technology 1
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Webinars 1
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Xiaohongshu (Rednote) 2
New Woman Order: China’s Emerging Female Consumer
Insights
5 min read
23 Feb 2023
Authentic Localisation: How Louis Vuitton Embraces Regional Culture
Luxury
5 min read
22 Feb 2023
The New Lap of Luxury
Luxury
5 min read
5 Feb 2023
Beauty Brands exit China, As Founders Predict A Post-Summer Market Recovery
Beauty
Insights
5 min read
30 Jan 2023
What China’s Reopening Means For Luxury
Insights
Luxury
5 min read
6 Jan 2023
Podcast: China’s Internet Cafes and The Rise of Esports
Insights
Podcast
16 Dec 2022
What does Guochao mean to China’s Gen Z?
Insights
5 min read
15 Nov 2022
Escapism and Self-expression: Engaging with China’s Changing Consumer Sentiment
Insights
5 min read
9 Nov 2022
