Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and e-commerce landscape.
From platform shifts on Rednote, Douyin WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
Filter by
All 82
Beauty 3
Bilibili 1
Culture 3
Douyin 1
E-commerce 1
Fashion 4
Hospitality 1
Insights 61
Luxury 7
Overseas Chinese 3
Podcast 11
Reports 15
Social Media 2
Sports 2
Student Housing & PBSA 2
Technology 1
Travel 4
Webinars 1
WeChat 1
Weibo 1
Xiaohongshu (Rednote) 2
TONG Paper Issue #2: STYLE 容
Fashion
Reports
5 min read
10 Jul 2023
International Trends in Luxury Travel: Key takeaways
Luxury
5 min read
21 Jun 2023
Report: TONG Paper Issue #1 TRAVEL 游
Reports
5 min read
21 Jun 2023
Introducing: Objects of Contemporary China by TONG
Insights
5 min read
8 Jun 2023
Podcast: The Rise of Experience Travel in China
Insights
Podcast
2 min read
8 Jun 2023
China’s Great Reopening: Five Key Takeaways
Insights
5 min read
30 May 2023
Understanding Chinese Students: Key Takeaways
Insights
5 min read
12 May 2023
TONG Student Housing Report 2023
Reports
5 min read
8 May 2023
