Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and e-commerce landscape.
From platform shifts on Rednote, Douyin WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 82
Beauty 3
Bilibili 1
Culture 3
Douyin 1
E-commerce 1
Fashion 4
Hospitality 1
Insights 61
Luxury 7
Overseas Chinese 3
Podcast 11
Reports 15
Social Media 2
Sports 2
Student Housing & PBSA 2
Technology 1
Travel 4
Webinars 1
WeChat 1
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Xiaohongshu (Rednote) 2
Capturing Chinese Luxury Travellers in the UK and Europe
Hospitality
Travel
Webinars
5 min read
7 Aug 2024
Chinese Student Life in the UK: Insights and Trends 2024
Reports
15 min read
15 Jul 2024
12 Days of TONG: Key insights and takeaways from 2023
Insights
10 min read
12 Jan 2024
Inside Out: China’s Body Positivity Movement
Insights
5 min read
9 Jan 2024
Brewing Trends: The rise of sugar-free tea in China
Reports
5 min read
13 Dec 2023
Skin Deep: Tracing the Trend of TCM Health Hacks
Reports
5 min read
4 Dec 2023
TONG Digital Paper Issue 3: HEALTH养
Reports
5 min read
20 Nov 2023
Finding Fashion’s Future: Key Takeaways
Insights
5 min read
17 Nov 2023
