Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and e-commerce landscape.
From platform shifts on Rednote, Douyin WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 82
Beauty 3
Bilibili 1
Culture 3
Douyin 1
E-commerce 1
Fashion 4
Hospitality 1
Insights 61
Luxury 7
Overseas Chinese 3
Podcast 11
Reports 15
Social Media 2
Sports 2
Student Housing & PBSA 2
Technology 1
Travel 4
Webinars 1
WeChat 1
Weibo 1
Xiaohongshu (Rednote) 2
Subverting Chinese Beauty Standards
Insights
5 min read
5 Mar 2021
Podcast: Feminist Messaging and Marketing to Women in China
Insights
Podcast
3 Mar 2021
Sonic Flux: Signalling and Connection with the Cross-Border Underground
Insights
5 min read
4 Feb 2021
Podcast: Ageing in Urban China
Insights
Podcast
27 Jan 2021
China’s Blind Box Trend Unwrapped
Insights
5 min read
19 Jan 2021
Livestreaming: A New Playground for Creativity and Community
Insights
5 min read
3 Dec 2020
Travel: Home or Away
Reports
5 min read
7 Oct 2020
Tracing the Trend: The rise of veganism in China
Insights
5 min read
31 Jan 2020
