Solutions
From market entry to brand growth, we deliver solutions that help businesses succeed in China’s fast-evolving digital ecosystem.
About
We bridge the gap between cultures, empowering businesses to connect authentically and grow sustainably in China’s fast-changing market.
Case Studies
Discover some of our work – from delivering award-winning campaigns to devising innovative new strategies.
Point of View
TONG’s perspective on consumer trends, industry shifts, and access to past and future events.
Podcast: The Rise of Experience Travel in China
In the first episode of series two of Tracing Trend, we explore the rise of experience travel in the wake of China's Zero-Covid restrictions. Chenyu Zheng is a best-selling author, business owner and travel-trail blazer.
8 Jun 2023
2 min read
Travel
Feeling burnt out and disillusioned with the 996 lifestyle she found herself in working in finance and tech, Chenyu embarked on a new lifestyle, inspired by the idea of living locally.
Her experiment, 365 days on Airbnb, led to the creation of her book, “606 Days Without a Lease,” in which Chenyu documents her fascinating exploration of the sharing economy, the highs and lows she experienced and how this altered her approach to life.
12 Days of TONG: Key insights and takeaways from 2023
Insights
10 min read
12 Jan 2024
Beauty Brands exit China, As Founders Predict A Post-Summer Market Recovery
Beauty
Insights
5 min read
30 Jan 2023
Escapism and Self-expression: Engaging with China’s Changing Consumer Sentiment
Insights
5 min read
9 Nov 2022
