We believe the things around us can tell a story of our culture and society. Humans encode things with significance and it is the things in motion that illuminate their human and social context from what is inscribed in their forms, their uses and their trajectories.

Aimed at dismantling the ‘one China’ monolithic profile with a bottom-up approach, our team of anthropologists and strategists generated a four-lens analytical model to surface trending objects revealing people, places, and practices across various spaces and sectors; ultimately impacting consumption on the global level.

From health to home, technology to style, heritage to public spaces, our curated objects are representative of diverse Chinese communities at home and abroad. Through this exploration, we become more familiar with this fast-evolving landscape now and next – understanding ‘China’ a little bit better, object by object.

For decision-makers across luxury, retail, and lifestyle sectors, power up your understanding and stay attuned to one of the world’s most influential markets and customers.

Want a curated ‘Objects of Contemporary China’ session blending China market intelligence, consumer insight and product strategies and innovation relevant for your teams?