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Podcast: Feminist Messaging and Marketing to Women in China Podcast: Feminist Messaging and Marketing to Women in China

Podcast: Feminist Messaging and Marketing to Women in China

Episode 3 of ‘Tracing the Trend’, a podcast series exploring past and present phenomena across Chinese society and culture. This series aims to provide an insider’s perspective, create discussion and spark curiosity.

3 Mar 2021

China Marketing

Chinese Women

She Economy

Speaker: Elva Zhu, Commercial Video Producer and Filmmaker

From public messaging to commercial advertising and the space in between, the media depiction of women in China continues to change and evolve. In the third episode of the series, we explore the intersection and impact of politics, economics, society and culture on female representation.

Whether through ‘The New Woman’ of the 1930s, or the rising ’She Economy’ of the late 2000s, we dive into some of the communications successes and failures that serve as a window on to the changing position of women in China.

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