It’s the world’s largest market for clean beauty, so it’s no surprise that in China, both foreign and domestic brands are adapting and evolving in a bid to appeal to a new segment of increasingly conscious consumers. Largely driven by millennial and gen-Z consumers, the growing movement is presenting an opportunity for beauty brands to reposition themselves as more than simply effective skincare, standing for a more important cause.

In this episode we’re joined by Lisa Shiqi Yu, founder of GENLAB, a brand incubator specialising in emerging beauty brands, as we delve under the skin of the most important shift in the Chinese beauty landscape.