Growth Acceleration
Deliver on growth targets through social commerce, partner management, events, and campaigns.
We help brands trend on social, win market share, build communities, and connect authentically with Chinese consumers.
01
Social Commerce
Convert attention into sales on Douyin, Xiaohongshu, and WeChat through storefront setup, design and operations, and performance optimisation.
02
Partner Management
Onboard and manage distributors, TPs, and other partners with clear governance, improved communications, and performance oversight.
03
Offline Growth
Drive leads and sales via retail pop-ups, store partnerships, and roadshows connecting online interest to offline action.
04
Event Management
Plan and deliver press, trade, and consumer events that build visibility, relationships, and measurable commercial outcomes.
05
Campaigns
Design integrated campaigns that connect creative storytelling with measurable impact across digital, social, and offline touch points.
06
IP & Collabs
Create culturally relevant collaborations and IP partnerships that reach new audiences in China and beyond.
Activate the Overseas Chinese Consumer
Overseas Chinese, from students and young professionals to tourists, are an underserved population. Through campaigns, messaging, or private events, TONG Global can drive visits and sales from this affluent group to your store, hotel, accommodation solution, or service in London, Paris, Milan or further afield.
Prepare to Scale Through Seeding
Reaching a mass audience through targeted Key Opinion Consumers (KOCs) can provide a sustainable and quick way to scale reach, awareness, and sales. Social proof through ‘regular’ users on sites like Xiaohongshu (Rednote) and Douyin builds desirability and creates new livestream opportunities.
Grow Your E-commerce Revenue
China’s digital ecosystem is unique and complex – from marketplaces through to fast-growing social commerce channels. From store design and set-up, to support in Tmall Partner selection and management, through to full service eCommerce operations – we are ready to help you hit your China sales goals.
Manage Your China Partner Network
Securing visibility – and informed insight – into your China operations can be tough. TONG Global leans on its team’s deep commercial experience to help brands overcome communication barriers, align partner and brands goals, and act as your trusted advisor for China to smooth your journey.
Commerce, Connected
Connecting your brand to China’s leading digital commerce platforms, including WeChat Mini-programs, Rednote, Douyin, Tmall, and JD. We build and manage stores that are fully localised, on-brand, and optimised for conversion. From setup to strategy, we ensure your products are discoverable, desirable, and ready to sell in one of the world’s most competitive markets.
