18 months after China’s borders reopened, outbound travel has witnessed a remarkable resurgence. This travel boom is projected to reach 130 million trips in 2024, nearly reaching pre-pandemic levels of 170 million trips, with the UK and Europe emerging as the epicentre.

Marquee events like the 2024 UEFA EURO and the Paris Olympics fuel this travel fire, alongside peak seasons like Golden Week, Christmas and next year’s Chinese New Year.

This presents a significant opportunity for hotel groups, luxury brands, retailers, travel operators, and hospitality brands to capitalise on a resurgent Chinese luxury travel market.

Join our webinar to gain deeper understanding of this key audience, and explore winning marketing strategies to not miss out on this growing opportunity.