Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 88
Beauty 7
Campaigns 1
Consumer Trends 24
Culture 10
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Food & Drink 5
Health 2
Insights 67
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Overseas Chinese 4
Podcasts 12
Reports 10
Social Media 8
Sports 8
Student Housing & PBSA 6
Technology 1
Travel 10
Webinars 1
What Does Guochao Mean in 2026? Brands Defining China’s New Style
Beauty
Consumer Trends
Insights
Sports
5 min read
4 Mar 2026
Twinkle Twinkle: China’s Next Breakout IP
Consumer Trends
Culture
Insights
5 min read
2 Mar 2026
Fitter, Happier: China’s Fitness and Exercise Trends in 2026
Insights
Sports
5 min read
23 Feb 2026
Four Brands That Galloped into the Year of the Horse
Campaigns
Insights
Social Media
5 min read
12 Feb 2026
Podcast: How Can Housing Providers Attract More Chinese Students?
Insights
Podcasts
Student Housing & PBSA
40 min listen
4 Feb 2026
From Niche to Mainstream: Why Musical Theatre is Booming in China
Culture
Insights
8 min read
9 Jan 2026
Nike: A New Level of Localisation
Insights
Sports
5 min read
5 Jan 2026
Brand Co-Creation: Unlocking Creativity amongst China’s Gen-Z
Insights
Social Media
5 min read
4 Dec 2025
