Inside the Minds of Chinese Luxury Travellers 2024
This report aims to inspire and illuminate about the opportunity to engage with the elusive Chinese luxury traveller, and look at trends for the future to help brands and destinations plan to better serve this group.
15 Sep 2024
15 min read
Luxury Travel
Our exclusive TONG report, Inside the Minds of Chinese Luxury Travellers 2024, is now available.
This year’s Golden Week has given investors and brands a positive outlook on China’s economy. According to HSBC research, high-net-worth travellers were notably active, with a 40% year-on-year increase in outbound trips on the first day of the National Day holiday. Trip.com also reported that long-haul flights surpassed pre-pandemic levels, with European travel up by 30%.
Here’s what you’ll find in our report:
- A deep dive into the Chinese outbound travel market in 2024
- Insights from our exclusive survey of Chinese luxury travellers intending to visit Europe and the UK
- Key findings from an interview on the travel behaviours and preferences of ultra-wealthy Chinese travellers
- Brand opportunities beyond this year’s Golden Week
Download the report now
Register now to access the survey findings, market insights, case studies, and more
