TONG Global | Review of Chinese luxury fashion trends

Solutions

About

Case Studies

Point of View

Back

All Solutions

China Readiness

Audience Building

Growth Acceleration

About TONG

TONG Newsroom

All Case Studies

Insights

Reports

Webinars

Show All

Contact us

Solutions

From market entry to brand growth, we deliver solutions that help businesses succeed in China’s fast-evolving digital ecosystem.

About

We bridge the gap between cultures, empowering businesses to connect authentically and grow sustainably in China’s fast-changing market.

Case Studies

Discover some of our work – from delivering award-winning campaigns to devising innovative new strategies.

Point of View

TONG’s perspective on consumer trends, industry shifts, and access to past and future events.

Download our China Luxury Home Market Report

Fashion , Reports

TONG Paper Issue #2: STYLE 容

Beyond just trends and tastes, style can be both an expression and a gaze – something we look through to see and be seen, whether up-close or from continents away.

10 Jul 2023

5 min read

We chose the character 容 to present our second issue, STYLE. We believe style manifests as both an expression and a lens through which we can understand China’s changing relationship with the world at large.

Book consultation