Point of View
Cut through the noise with sharp, on-the-ground insights into China's marketing and ecommerce landscape.
From platform shifts on RedNote (Xiaohongshu), Douyin, and WeChat to consumer mindsets and cultural trends, we keep brands informed with the most relevant developments shaping China today.
Through exclusive webinars, industry events, and strategic reports, our expert analysis equips global brands to act with clarity, cultural intelligence, and commercial confidence in China’s complex digital marketplace.
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All 104
Beauty 7
Campaigns 4
Consumer Trends 35
Culture 14
Fashion 8
Food & Drink 9
Furniture and Interiors 1
Health 3
Insights 83
Luxury 17
Overseas Chinese 6
Podcasts 12
Reports 10
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Student Housing & PBSA 7
Technology 2
Travel 12
Webinars 1
Podcast: China’s Music Scene
Culture
Podcasts
15 Apr 2021
WeChat: Top Social Media Trends for 2021
Insights
Social Media
5 min read
11 Mar 2021
Douyin: Top Social Media Trends for 2021
Insights
Social Media
5 min read
11 Mar 2021
Weibo: Top Social Media Trends for 2021
Insights
Social Media
5 min read
11 Mar 2021
Bilibili: Top Social Media Trends for 2021
Insights
Social Media
5 min read
11 Mar 2021
Little Red Book: Top Social Media Trends for 2021
Insights
Social Media
5 min read
11 Mar 2021
Subverting Chinese Beauty Standards
Beauty
Insights
5 min read
5 Mar 2021
Podcast: Feminist Messaging and Marketing to Women in China
Consumer Trends
Podcasts
3 Mar 2021
